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Copyright ©2011  |  Colorado Litho, Inc.  |  6494 West 91st Avenue, Westminster, CO 80031  |  Tel 303-430-0944  |  Fax 303-430-0945  |  www.coloradolitho.com
What is One-to-One Marketing?

We use Variable Data Color Printing, along with Personalized
URLs (pURLs) and Personalized Emails to create a 1:1
Direct Marketing Campaign.


What does that mean for your campaign?

• Increased Reponse Rates
• Greater ROI (Return on Investment)
• Real-time Campaign Tracking
• Easily Qualify Responders
• Multi-Touch, Multi-Media, Multi-Cycle Approach

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pURLs
The Power of One-to-One Marketing . . .

• 44% increase in response rates by adding only a name to a static black and white direct mail piece*

• 45% increased response by adding color only to the same direct mail piece*

• 135% response-rate increase by adding color and name*

• 500% increase in response rates by adding database information as well as color and name*

*Romano and Broudy Study, as cited in Profiting through Personalization, Xerox, 2001
Commercial Printing

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One-to-One Marketing

Mailing  | Fulfillment |  pURLs